Kate Ross, creative copywriter, Sydney, Paris, portfolio
10% of global greenhouse gas emissions are emitted by wasted food. But this figure is hard to substantiate – especially when most people aren't aware that reducing food waste in their homes is the single most powerful action they can take for our climate.
Our solution? To compare wasting food to some of the world's notorious environmental villains. Resulting in arresting OOH and social to fight the war against climate change.
Kate Ross, creative copywriter, Sydney