Kate Ross, creative, copywriter, Sydney, Paris, portfolio
10% of global greenhouse gas emissions are emitted by wasted food. But this is a hard figure to substantiate – especially when most people aren't aware that reducing food waste in their homes is the single most powerful thing they can do for our climate. So, OzHarvest challenged us to get the message out and empower Aussies to take action.
Our solution? To compare wasting food to some of the world's notorious environmental villains.
Rolled out across OOH, digital and social, with our messaging and solutions to use food up pushed out by a passionate army of social ambassadors.
Kate Ross, creative copywriter, Sydney