With Nike opening hundreds of new stores across the States, they wanted to create brand affinity with Gen Z women. Enter the Community Lookbook—a Snapchat AR experience that celebrates real locals and real bodies of all ethnicities. Looks, styling tips, reviews and stories were all sourced from real people in the community, brought to life through Snapchat lenses on in-store mannequins and on Nike products. Customers were given Snapcodes when they purchased Nike products, so they could snap their own pic, add stickers and gifs, and submit them to the ever-growing lookbook. Helping every woman in the community to feel truly accepted, inspired and empowered.

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