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Culture-led creative making emotionally intelligent work for the brands of tomorrow.
Results
1,228 hours total play time over 2 days
22 minutes est. time to achieve the highest score
24 seconds avg. play time—2x the Snap benchmark
38,000 shares—3x the Snap benchmark
During finals season, we made footy balls an AR gateway into a game of virtual Kick2Kick with AFL and AFLW legends in Snapchat. Making every AFL fan's dream a reality, and resulting in a dynamic, memorable, Gen Z-first digital experience.
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McDonald's I Kick2Kick
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