Kate Ross, creative copywriter, Sydney, Paris, portfolio
With Nike opening hundreds of new stores across the States, they wanted to create brand affinity with Gen Z women.
Enter the Community Lookbook – a Snapchat AR experience that celebrates real locals and real bodies of all ethnicities. Looks, styling tips, reviews and stories were all sourced from real people in the community, brought to life through Snapchat lenses on in-store mannequins and on Nike products. Customers were given Snapcodes when they purchased Nike products, so they could snap their own pic, add stickers and gifs, and submit them to the ever-growing lookbook. Helping every woman in the community to feel truly accepted, inspired and empowered.
Customers could also try on AR Nike apparel bespoke to their store, cycling through different designs.
Recognised by ADC, AICP, Clios, The One Show and Webby's.
average time spent with the lens
greater than the average Snap lens engagement
increase in Gen Z women membership signups
increase in Nike Members transactions