GODADDY
RAY's FLAMING HOT SAUCE

Launched GoDaddy into the Aussie SMB market by convincing Home and Away’s Ray Meagher to launch a real hot sauce business. Shortlisted for B&T, AdNews and Mumbrella Awards, and the UK client launched a very familiar-looking ad: Harry Redknapp's Roly Polys. Sold out of hot sauce and smashed targets across every single measure. Plus, picked up heaps of media, including Sunrise, Pedestrian, News.com.au, the Australian Financial Review, 2Day FM and Nova FM. Hot stuff.

RESULTS

 

983K 
video views
 

4,000 
bottles sold in six weeks
 

264% ​​​​​​​
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Kate Ross, creative, copywriter, Sydney, Paris, portfolio