bumble BFF x Google
Finding a Friend to
Kate Ross, creative, copywriter, Sydney, Paris, portfolio
Created a two-minute unskippable skippable YouTube pre-roll for Google's annual Skippy's comp. Roping in influencer FlexMami and pulling together a stellar female-dominated team, including a female director, DOP, animator, producer and strategist, to celebrate the joy of serendipitous, temporary bathroom friendships. Proving with Bumble BFF, you really can find the friends you've comfortable enough to pee in front of. Lowkey flex, but Bumble liked the ad so much, it was the only one that made it onto their Instagram grid.