During the COVID-19 pandemic, 45% of Americans did not have access to public transportation – a significant barrier to accessing quality care. So Uber donated 10 million free rides to ensure underserved communities could get to vaccination centres safely.


The campaign, starring Spike Lee and directed by Tyler Mitchell, saw the Academy Award winner visit his own Brooklyn block to make the spot. Demonstrating that when communities and companies come together, they can help close the inequality gap in order for everyone to get their shot, regardless of their address, income or skin colour.


Rolled out across TVC, online and social. Dethroned Heron Preston’s billboard. And Uber's incentive was even endorsed by President Biden.

Kate Ross, creative, copywriter, Sydney, Paris, portfolio