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Australian Defence Force
Make Your Impact
Kate Ross, creative, copywriter, Sydney, Paris, portfolio
Applying for a career with the Australian Defence Force meant knowing exactly what role you wanted to apply for. But it’s hard to figure out what you want to do with your future before you’ve even figured out who you are and what you’d be good at. So, we flipped the journey, turning curiosity into commitment by creating a gamified, data-driven experience that personalises content to fit skills and interests, matches candidates to their best-fit roles, and captures rich insights to power smarter recruitment.

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