MACCA'S
AR Kick
2 KICk

Kate Ross, creative, copywriter, Sydney, Paris, portfolio

Every AFL fan dreams of having a kick with their heroes, but few are able to make this a reality.
So, to celebrate Macca's partnership with AFL during finals season, we turned every footy ball into an AR gateway for any fan to have a virtual Kick 2 Kick with AFL and AFLW legends in Snapchat. Resulting in a dynamic and memorable digital experience that truly resonated with our target Gen Z audience.

Fans could choose from four players to have a kick with. And to supersize the deal, we threw in the chance for the 1,000 top scorers to win themselves a Big Mac.

RESULTS

1,228 hours
total play time over 2 days

22 minutes

est. time to achieve the highest score

24 seconds

avg. play time – 2x the Snap benchmark

38,000 shares

3x the Snap benchmark