Every AFL fan dreams of having a kick with their heroes, but few are able to make this a reality.
So, to celebrate Macca's partnership with AFL during finals season, we turned every footy ball into an AR gateway for any fan to have a virtual Kick 2 Kick with AFL and AFLW legends in Snapchat. Resulting in a dynamic and memorable digital experience that truly resonated with our target Gen Z audience.

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Fans could choose from four players to have a kick with. And to supersize the deal, we threw in the chance for the 1,000 top scorers to win themselves a Big Mac.