top of page

MACCA'S
AR Kick
2 KICk

Kate Ross, creative, copywriter, Sydney, Paris, portfolio

During finals season, footy balls became an AR gateway into a game of virtual Kick 2 Kick with AFL and AFLW legends in Snapchat. Making every AFL fan's dream a reality, and resulting in a dynamic, memorable, Gen Z-first digital experience.

RESULTS

​

1,228 hours
total play time over 2 days

​

22 minutes

est. time to achieve the highest score

​

24 seconds

avg. play time – 2x the Snap benchmark

​

38,000 shares

3x the Snap benchmark

bottom of page