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AR Kick
2 KICk

Kate Ross, creative, copywriter, Sydney, Paris, portfolio

During finals season, footy balls became an AR gateway into a game of virtual Kick 2 Kick with AFL and AFLW legends in Snapchat. Making every AFL fan's dream a reality, and resulting in a dynamic, memorable, Gen Z-first digital experience.


1,228 hours
total play time over 2 days

22 minutes

est. time to achieve the highest score

24 seconds

avg. play time – 2x the Snap benchmark


3x the Snap benchmark

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