Kate Ross, creative, copywriter, Sydney, Paris, portfolio
During finals season, footy balls became an AR gateway into a game of virtual Kick 2 Kick with AFL and AFLW legends in Snapchat. Making every AFL fan's dream a reality, and resulting in a dynamic, memorable, Gen Z-first digital experience.
total play time over 2 days
est. time to achieve the highest score
avg. play time – 2x the Snap benchmark
3x the Snap benchmark