GOOGLE x WOMEN WILL
UNSEARCHED

Kate Ross, creative, copywriter, Sydney, Paris, portfolio

For the first time ever, male and female athletes were equally represented at the 2020 Olympics. But below the surface, women in sport continue to fight for equality – from their underrepresentation in the media to pay inequity.

To spotlight unsearched female athletes and the challenges they face, we worked with an all-female team, including artists and animators Azul Portillo, Claudia Akole, Ellen Porteus and Helen Ratner, and beatboxing champion Rinka, to create our social-first animated film.

Kate Ross, creative copywriter, Sydney