GOOGLE x WOMEN WILL
Kate Ross, creative, copywriter, Sydney, Paris, portfolio
For the first time ever, male and female athletes were equally represented at the 2020 Olympics. But below the surface, women in sport continue to fight for equality – from their underrepresentation in the media to pay inequity.
Our social-first animated film spotlighted the challenges faced by unsearched female athletes, and was created by an all-female team, including artists and animators Azul Portillo, Claudia Akole, Ellen Porteus and Helen Ratner, and beatboxing champion Rinka.