2020 BALLET DANCER AWARDs
As the world shut down in 2020, the Australian Ballet nominees for the Telstra Ballet Dancer Awards went from performing on epic stages to miniature dance floors in their own homes. So, we crafted six micro-ballets, choreographed and performed specifically for the mobile screen. Every element of the campaign was crafted for 9:16 social, from the bespoke dance floor to the elaborate vertical set builds.
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Kate Ross, creative, copywriter, Sydney, Paris, portfolio