Telstra
2020 BALLET DANCER AWARDs

As the world shut down in 2020, the six Australian Ballet nominees for the Telstra Ballet Dancer Awards went from performing on epic stages to miniature dance floors in their own homes. So, we crafted six micro-ballets, choreographed and performed specifically for the mobile screen. Every element of the campaign was crafted for social, from the bespoke dance floor to the elaborate vertical set builds, framed for 9:16. Ballet’s smallest stage for the biggest audience. Giving the public front row seats and taking them Behind the Stage, all in the palm of their hand.

Rolled out across a connected network of digital media channels and a main stage website.

RESULTS

240K 
votes, 594% to target

Kate Ross, creative, copywriter, Sydney, Paris, portfolio