SUMMER DELIVERED DIFFERENTLY
Reminded Aussies that if you have to pick up the alcohol, you’re not doing the thing you’d rather be doing. Enter Sophie Monk, Matt Okine and the hand of Jimmy – a jet-powered glove that breaks the time-space continuum as the most convenient way to get an ice-cold beverage in your hand without the interruption of going to the bottle shop.
Rolled out across YouTube, BVOD, OOH, digital and social – with a distinctive edit crafted specifically for Instagram Stories. Plus, made Campaign Brief's 2021 CB Hot List.
Kate Ross, creative, copywriter, Sydney, Paris, portfolio