Reminded Aussies that if you have to pick up the alcohol, you’re not doing the thing you’d rather be doing. Enter Sophie Monk, Matt Okine and the hand of Jimmy – a jet-powered glove that breaks the time-space continuum as the most convenient way to get an ice-cold beverage in your hand without the interruption of going to the bottle shop.

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Rolled out across YouTube, BVOD, OOH, digital and social – with a distinctive edit crafted specifically for Instagram Stories. Plus, made Campaign Brief's 2021 CB Hot List.